In this episode Kim Tracy graces us with the latest information she has been researching for business speakers.
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Kim Tracy possesses a solid communications background including marketing, public relations, and sales. Throughout her career, she has designed and implemented public relations and marketing campaigns, and executed special events for clients in the following industries: consumer products, non-profit, high-tech, professional sports, real estate, and healthcare.
As marketing manager for Penton Media’s Boardwatch and CLEC Magazine, Kim managed all aspects of promoting both trade pubs and their complementary Web sites. The marketing department collaborated with in-house graphic designers, supported a nationwide sales team, and exhibited at competing and their own trade shows.
Kim’s sales background includes work with Hershey Foods, Keller Williams Realty, and The KOR Hotel Group in Playa del Carmen, Mexico.
In 2015, two clients approached Kim about representing them as a speaker’s agent. Seeing that “stars were aligning”, Kim began researching speaker’s bureaus and saw an opportunity not only to help business owners, entrepreneurs, and others achieve their goals, but to continue having a positive impact on people’s lives.
Kim discusses the following points of conversation:
- What are some of the reasons the speaking industry has changed over the years?
- How has the Internet and/or social media impacted speakers?
- What are the top things a speaker needs?
- A: The first is commitment to their speaking career and to “own it”. No speaker agent, no speaking bureau is the silver bullet. I was telling someone the other day…it’s like a real estate transaction. Oftentimes, the buyer doesn’t realize that they are the CEO of the transaction. They are the ones hiring the real estate agent, mortgage lender, inspector, vendors, etc.
- Or let’s take your situation (Charlene).You recently published “Wake Up! Break Rules!” You have discovered (or perhaps you already knew this) that you now have to market the heck out of that book! The publisher isn’t going to do it.
- Like speaking, you have to take charge and see that through. If the speaker is not engaged in marketing themselves or doing what it takes to be a speaker, then they should not be a speaker.
Being a speaker is a marathon without a finish line.
Connect With Kim: http://maxwelljames.net/
See you next week as I get into the next juicy topic – stay tuned!
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